Setting up a R&D wine cellar
I’ve never made wine, beer, or anything like it before so building my little R&D wine cellar meant starting from scratch.
Sourcing the North. One Ingredient at a Time
How do you get everything you need to develop a Nordic wine?
R&D in a bottle: Can nordic nature be reverse engineered into a wine?
For those who know me well, you’ll already know this: I’m always on a discovery journey. One that’s rarely linear, often a little chaotic, and always guided by curiosity. My background in concept development and my sometimes-not-always-a-pro level of curiosity tend to lead me down paths others might hesitate to take. I follow the question, wherever it leads.
What does a nordic winemaker look like?
I know.
Why even think about this before there’s wine in a bottle?
But I’m made this way. I can’t help it, I need to think in full circles. I need to feel the world I’m building to understand if it’s real, if it holds. Even if I’m still just in the journey, not the destination. Not yet.
Branding the north: Beyond birch and minimalism
Branding is close to my heart — maybe because I’ve always believed that how something looks should echo how it feels.
Drafting taste: First wine concepts in progress
Lately, I’ve started working on tasting concepts and tasting notes — shaping early ideas of what Nordic wine could be. I’ve had help from my sister, who’s a bio-grower (bio-odlare in Swedish), grounding the work in both sustainability and soil.