Branding the north: Beyond birch and minimalism

Early branding ideas

Branding is close to my heart, maybe because I’ve always believed that how something looks should echo how it feels. So when I ask myself what a Nordic wine should look like, I know one thing for certain:

Not the pale birch-and-linen minimalism.

Instead, I’m drawn to the dark woodlands of Småland.
To folklore. To mystery. To something raw and a little wild.

Think John Bauer. How he illustrated deep forests, moss-covered giants, and the soft tension between beauty and shadow. That’s the visual language I want to explore for this wine.

This section is still a work in progress. But the feeling is already there.