Drafting taste: First wine concepts in progress

Lately, I’ve started working on tasting concepts and tasting notes, shaping early ideas of what Nordic wine could be. I’ve had help from my dear sister, who’s a bio-grower, Rita Gustavsson, grounding the work in both sustainability and soil.

From the beginning, I knew a few things for sure:
The wines should be low-intervention, vegan-friendly, and suitable for the New Nordic cuisine, built to pair with the flavors of our region.

Here are some of the very first wine concept drafts. (I’ll keep updating as the work evolves.)

Ronja Bo Gustavsson

Ronja Bo Gustavsson is a private sommelier based in Copenhagen, Denmark. Through SubRosa, she creates personalized wine experiences for small groups and businesses, focusing on making every detail special.

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Branding the north: Beyond birch and minimalism